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AdFalcon

1. Introduction

This Privacy Policy explains the data protection practices of Adfalcon LLC (“Adfalcon,” “we,” or “us”) when you visit or use adfalcon.io, any Adfalcon Publisher Websites, mobile-optimized versions of such websites, and digital applications that integrate Adfalcon technology or display advertisements served by Adfalcon (collectively, “Publisher Websites”). For the purposes of data protection laws, Adfalcon is the data controller.

If you do not agree to this Privacy Policy, you must discontinue using the Publisher Websites and all related services and features. By using the Publisher Websites, you acknowledge that you have read and understood this Privacy Policy.

2. Applicability

(a) This Privacy Policy applies to Adfalcon LLC and its third-party ad service vendors and advertisers (collectively, “Adfalcon Entities”) in connection with the delivery of advertisements on the Publisher Websites. It applies whenever and however you access or use the Publisher Websites, whether via personal computers, mobile devices, or other devices (each a “Device”). “Publisher Websites” includes all subdomains of Publisher Websites.

(b) Some Publisher Websites may have additional or different privacy policies, which are posted on their respective websites. Please review the privacy policies and terms of each Publisher

Website for more information regarding your privacy. Adfalcon is not the data controller for these external Publisher Websites.

3. Information We Collect
(a) Information Automatically Collected When You Use the Publisher Websites

To provide you with advertisements tailored to your interests, Adfalcon LLC (“Adfalcon”) and its partners may use various technologies (including cookies, Flash cookies, web beacons, and embedded scripts) (“Cookies”) that automatically or passively collect information when you visit or interact with the Publisher Websites and the advertisements displayed.

We, along with our partners and vendors, may collect this information the first time you interact with a Publisher Website using our ad services. This data may be combined with other information collected about your interactions with advertisements we serve elsewhere.

The types of information we collect include:

  • Browser and Device Information: This includes details such as your web browser type, computer or device type and model, manufacturer, operating system type and version (inferred from IP address), and unique device identifiers like iOS Identifier for Advertisers (IDFA), Android/Google Advertising ID (AAID/GAID), or other device-specific identifiers. Your IP address is usually linked to your Internet Service Provider, workplace, or public access points like a library. We use IP addresses and other identifiers for diagnosing server issues, gathering demographic insights, and complying with legal requirements.
  • Website Interaction Data: We collect details about your activities on Publisher Websites, such as the pages you visit, the content you view, referring URLs, the areas you interact with, and the websites you visit afterward.
  • Ad Interaction Data: This includes information about the ads displayed, such as ad content (e.g., news, entertainment), ad type (e.g., text, image, or video), ad placement (e.g., the website where it appears), whether you clicked on the ad, how often you viewed it, and your interaction with it.

We may also combine data from Publisher Websites with third-party sources to approximate your location by state and region.

For more details, see the “Cookies & Other Tracking Technologies” section below

(b) Geolocation Information

With your explicit consent, Adfalcon may collect and use your geolocation data to provide localized information, suggest relevant services, or deliver targeted advertisements. By using location-based services, you agree to our collection, use, and disclosure of your geolocation data as described in this Privacy Policy.

(c) Information Collected from Third Parties

We may obtain information from trusted external sources to enhance or verify the data we collect. This may include demographic updates, lifestyle information, or other relevant details to help us:

  • Improve the accuracy of collected information
  • Personalize our communications and advertisements
  • Conduct internal business analysis

Additionally, we may collect information from other third-party websites about your browsing habits over time. This enables us to serve more relevant advertisements to you on Publisher Websites. Note that these third parties have their own privacy policies, which may differ from ours.

4. How We Use Your Information

We use the information we collect for various purposes, including:

(a) Serving and Personalizing Ads

We use collected data to deliver relevant advertisements on Publisher Websites. This includes:

  • Tailoring ads based on inferred interests from your browsing activity
  • Creating interest-based audience segments
  • Enhancing ad targeting by incorporating third-party data
(b) Ad Performance, Analytics, and Frequency Management

We analyze ad engagement to:

  • Track ad clicks, impressions, and view rates
  • Measure ad effectiveness and click-through rates
  • Prevent excessive ad repetition
  • Optimize our ad-serving strategies
(c) Fraud Prevention and Security

We monitor activity to:

  • Detect and prevent fraudulent ad impressions, clicks, and installations
  • Protect Publisher Websites and our services from malicious activity
  • Maintain a secure advertising ecosystem
(d) Service Enhancement

We use data to:

  • Improve ad delivery and user experience
  • Optimize website navigation and display
  • Ensure our services run efficiently
(e) Marketing and Advertising Partnerships

Where permitted by law, we may:

  • Combine data from various sources (including third parties) for marketing purposes
  • Share select information with external marketers, retailers, or databases
  • License anonymized user interests and behaviors for targeted advertising
(f) Anonymous Data Usage

We may aggregate and anonymize user data by removing personally identifiable details (e.g., name). This Anonymous Information may be used for any lawful purpose and shared with third parties at our discretion.

(g) Cross-Device Tracking

To provide a seamless experience across multiple devices, we may:

  • Use cookies and device identifiers (e.g., IP address, mobile ID) to recognize users across different browsers or devices
  • Work with partners to synchronize preferences and analyze multi-device interactions
5. Legal Grounds for Processing Your Information

If you are a visitor from the European Economic Area (EEA), our legal basis for collecting and using your information depends on the type of data and the context in which we collect it.

We process your information under the following legal grounds:

  • Contractual Necessity: When we need to process your data to fulfill a contract with you.
  • Legitimate Interests: When processing is necessary for our legitimate business interests (such as improving our services and delivering relevant advertising), provided that these interests do not override your rights and freedoms.
  • Consent: When you have explicitly provided consent for specific uses of your information.

If you have any questions regarding the legal basis for our data processing activities, please reach out to us via the contact details provided in the “Contact Us” section below.

6. Third-Party Advertising Partners

In addition to the ads we serve directly, Adfalcon LLC partners with third-party advertising companies to deliver ads across Publisher Websites and other digital platforms. We also use third-party analytics services to track user behavior, measure ad performance, and improve targeting. These third-party providers may use tracking technologies to collect and store information about your online activity and may combine this data with information from other sources.

To deliver relevant ads, we collaborate with various advertising technology partners, including:

  • Ad networks
  • Data exchanges
  • Ad servers
  • Analytics providers

A complete list of third-party providers can be found in the section “Third-Party Cookies”, which is updated periodically.

These third parties may:

  • Use tracking technologies to deliver advertisements directly to your device.
  • Collect and process data such as your IP address, browser type, operating system, time zone, location, device type, and unique device ID.
  • Analyze your interactions across Publisher Websites and other platforms to deliver interest-based advertising.

Use this data to display targeted ads on third-party websites and applications.

Google and Other Third-Party Integrations

We use Google Analytics and other third-party analytics tools to understand user behavior, including demographics such as age, gender, and interests, to enhance our content and ad strategies.

  • Google and other ad technology partners may use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as DoubleClick cookies) to track user interactions and optimize ad delivery.
  • These technologies help serve personalized ads based on your browsing behavior across the web.

For a full list of our third-party advertising and analytics partners, please refer to the “Third-Party Cookies” section.

7. Your Choices about Ads and Analytics

To learn more about managing your preferences for cookie-based advertising, please refer to the “Cookie Management” section in our Cookie Notice.

Even if you choose to opt out of personalized advertising, you may still see advertisements from third parties within Publisher Websites. However, these ads will not be based on your activity across unrelated websites or apps.

Do Not Track (DNT) Request

Adfalcon LLC does not currently respond to “Do Not Track” (DNT) requests from browsers. This is because tracking helps us personalize your experience on Publisher Websites and improve ad relevance.

For more information about controlling online advertising preferences, please visit:

8. Data Subject Rights & Your Choices

Subject to applicable local laws, you have certain rights regarding your personal information, as detailed below.

  • International Users

If you would like more details on your legal rights or wish to exercise them, please contact us using the details in the “Contact Us” section. Your rights may include the ability to:

  • Access and request a copy of the information we hold about you.
  • Opt-out of the processing of your data for direct marketing.
  • Correct inaccurate or outdated information.
  • Request deletion of certain data.
  • Restrict the way we process your information.
  • Transfer your data to a third-party provider.
  • Withdraw consent for the processing of your information.

We will review all requests and respond within the time required by law. Some information may be exempt due to legal or operational obligations. Identity verification may be required before processing requests.

9. Retention of Your Information

We retain your information only for as long as necessary to fulfill the purposes for which it was collected and processed.

The duration of retention depends on:

  • The purpose for which the data was collected.
  • Legal and regulatory requirements applicable to our operations.
  • Business and contractual obligations.

Once the data is no longer needed, we take appropriate measures to securely delete or anonymize it.

10. Cookies & Other Tracking Technologies

We use cookies and similar tracking technologies on Publisher Websites to enhance user experience, analyze site traffic, and deliver relevant ads.

What are Cookies?

Cookies are small text files stored on your device when you visit a website. They help recognize your device and remember preferences. Other tracking technologies include web beacons, log files, and embedded scripts.

What Information Do We Collect?

Cookies help us understand user behavior and improve content. We may collect:

  • Pages viewed, ads clicked, and session duration.
  • Referral sources (how you found our site).
  • Device type, browser details, and IP address.
  • Preferences like language and layout.
How Do We Use Cookies?

We use cookies to:

  • Display and manage ads.
  • Track user activity on Publisher Websites.
  • Personalize content and improve user experience.
Types of Cookies We Use
  1. Functional Cookies – Remember user preferences (e.g., language, region). Disabling these may affect website functionality.
  2. Embedded Scripts – Collect interaction data (e.g., clicked links). Active only while browsing the site.
  3. Cross-Device Cookies – Help track the same user across multiple devices to improve ad targeting and user experience.
  4. Advertising Coockies (third Party) – Used by advertisers to deliver personalized ads based on your browsing habits. We do not control third-party cookie usage.
Managing Cookies

You can manage or disable cookies via browser settings. For more control over ad-based cookies, consider using the Google Analytics Opt-out Browser Add-on or checking ad preference settings in your browser.

Advertising & Demand Partners

We collaborate with multiple ad networks, demand-side platforms (DSPs), and programmatic partners to maximize ad revenue and fill rates, including:

  • Google Ads
  • Xandr (Microsoft Advertising)
  • Magnite
  • PubMatic
  • OpenX
  • Index Exchange
  • Amazon Publisher Services
  • TripleLift
  • Sovrn
  • Verizon Media
  • Others as needed based on business relationships and market trends
Analytics & Measurement Providers

To track, analyze, and optimize performance, we partner with:

  • Google Analytics
  • Comscore
  • Nielsen Digital Ad Ratings
  • Moat (Oracle)
  • DoubleVerify
  • Integral Ad Science (IAS)
  • AppsFlyer
  • Others providing insights for campaign effectiveness
Data Management & Targeting

We leverage audience segmentation, targeting, and personalization solutions from:

  • The Trade Desk
  • Lotame
  • Oracle BlueKai
  • Neustar
  • Eyeota
  • Adobe Audience Manager
  • Others depending on evolving targeting strategies
Fraud Prevention & Brand Safety

To maintain a secure advertising environment, we collaborate with:

  • Pixalate
  • DoubleVerify
  • HUMAN (formerly White Ops)
  • Protected Media
  • Others offering ad fraud detection and verification
Consent Management & Privacy Compliance

For GDPR, CCPA, and other privacy law compliance, we integrate with:

  • OneTrust
  • Quantcast Choice
  • TrustArc
  • Sourcepoint
  • Others providing consent management solutions
Cloud & Infrastructure Services

Our backend operations rely on leading cloud service providers, such as:

  • Amazon Web Services (AWS)
  • Google Cloud Platform (GCP)
  • Microsoft Azure
  • Others for hosting, scalability, and security needs
Technology & Security Partners

To ensure website performance, security, and content delivery, we work with:

  • Cloudflare (DDoS protection, CDN, and security)
  • Fastly (Content delivery network & caching)
  • Akamai (Web acceleration & security)
  • Imperva (Web application firewall & threat intelligence)
  • Sucuri (Website security & monitoring)
  • Others providing performance optimization and security services
Payment & Billing Partners

For payments, invoicing, and financial transactions, we utilize:

  • Payoneer
  • Stripe
  • PayPal
  • Wise
  • Others supporting global transactions and compliance
Web Beacons (Pixel Tags & Clear GIFs)

Web beacons are small graphic images or snippets of code embedded in web pages, emails, and ads. They help us:

  • Track the number of visitors to our Publisher Websites.
  • Monitor how users navigate through our content.
  • Measure engagement with specific articles, ads, or links.

Web beacons may be linked to Personally Identifiable Information (PII). To opt out, follow the Cookie Management instructions below.

HTML Storage

Some Publisher Websites use HTML-based storage to:

  • Save your preferences for a better browsing experience.
  • Analyze how users interact with content.
  • Improve website functionality.

This data can be cleared through browser settings.

Cookie Management
A. Managing Analytics Tracking

To opt out of Google Analytics, visit:
🔗 Google Analytics Opt-Out

B. Disabling Advertising Cookies

To opt out of Freestar advertising cookies, adjust your preferences using the Consent Management Platform (CMP) on the Publisher Website.

Many advertisers are part of self-regulatory groups offering centralized opt-outs:

Note: Opt-outs are browser- and device-specific. If you clear cookies, you may need to opt out again.

B. Disabling Advertising Cookies

You can disable and delete cookies via browser settings. However, blocking all cookies may impact website functionality.

📌 How to manage cookies on popular browsers:

For other browsers, refer to their support pages.

D. IAB-Compliant Consent Management

When required by law, we use signals from an IAB-compliant Consent Management Platform (CMP) on our Publisher Websites to control advertising cookies.

If you have any concerns regarding cookies or tracking technologies, feel free to contact us.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact at the details below:

AdFalcon LLC
📧 Email: support@adfalcon.io

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