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Leveraging Online Communities For Customer Support
An outside-the box use for online forums is to allow your customers to help each other out. In this blog post, we explain how this can improve your customer service, save money, and more.
There are a lot of obvious benefits to including space for user comments on your site: increased engagement, longer time-on-site, more return visits, and more. However, there are alternative uses for online commenting that some people haven’t considered. One of the most often-overlooked uses for online comments is as a customer-support platform.
How Does It Work?
Here’s a simplified version of what happens behind the scenes:
A user visits a website or app.
That site has ad space available.
A real-time auction is triggered.
Advertisers bid for that space instantly.
The highest bidder’s ad is shown — all in less than a second.
This entire process is called real-time bidding (RTB).